Ayres & Co. -Building a Truly British Brand

Ayres & Co. -Building a Truly British Brand

Inspired by a sleek and stylish spectacles case found amongst his grandfather’s effects, Ayres & Co. founder Mark set about designing an equally stylish case for the 21st century. To respect the legacy of his grandfather Ernest Ayres’ original case, Mark wanted to ensure that his glasses case retained the style and durability of the original and remained true to its origins.

The distinctive design of the Ayres & Co. glasses case was influenced by the timeless form of the world’s first jetliner -the De HalvillandComet aircraft, which were developed and manufactured at Hatfield Aerodrome in Hertfordshire, UK.

It was essential to Mark that, like the Comet, each Ayres & Co. case be a result of a combination of the very best in British craftsmanship. Thus, he set about sourcing UK based partners who could support this vision.

Involved from the early stages, product designer James Barr was behind the modern look and feel of the cases. Taking inspiration from the original spectacles case and the De Havilland Comet, James modernised the design to create a sleek new look that remained true to the original brief.

With a background in aerospace and motorsport and based in Bridgewater, Somerset –M C-N-C Precision Engineering proved to be the ideal manufacturing partner for our aluminium shell.M-CNC’s team of skilled engineers ensure that each case is up to the pristine quality that Ernest Ayres himself would be proud of.

The case liners are made in Dorking, Surrey, and the springs were manufactured in Cowley, Middlesex. The cases are then polished and anodised in West Sussex for the final sleek finish.

The Ayres & Co. is currently available to pre-order on crowdfunding platform Kickstarter until the 7th December.

Click Here to view their campaign,

Early supporters will receive their case before anyone else and be eligible for exclusive discounts.